A retailer was dismayed when a competitor
selling the same type of product opened next-door to him, displaying a
large sign proclaiming "Best Deals."
Try This
While sitting at your desk, make clockwise circles with your right foot. While doing this, draw the number "6" in the air with your right hand. What direction is your foot going now?
Marketing moral: Focus, focus, focus!
Not long
after that, he was horrified to find yet another competitor move in next
door, on the other side if his store. It's large sign was even more
disturbing—"Lowest Prices."
After his
initial panic, and concern that he would be driven out of business, he
looked for a way to turn the situation to his marketing advantage.
Finally, an idea came to him. Next day, he proudly unveiled a new and
huge sign over his front door. It read,
"Main Entrance!"
While sitting at your desk, make clockwise circles with your right foot. While doing this, draw the number "6" in the air with your right hand. What direction is your foot going now?
Marketing moral: Focus, focus, focus!
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