Facebook Marketing Tips for Small Businesses

by ADMIN on DECEMBER 14, 2011

Small businesses need all the help they can get when it comes to discovering new marketing methods, and places to find new audiences for the products and services they provide. Many have alluded to the fact that Facebook provides an opportunity that is unlike anything ever seen when it comes to online marketing. The truth is – Facebook isn’t a place to simply make a few posts and say “I’ve tried it, but it didn’t work.” In order to be extremely successful using this free social networking tool will require a bit of time and patience.

Here you will discover 3 tips that will help you become successful in your marketing campaigns on Facebook, as well as understanding how to use them effectively.

1.)    Create a company page and begin communicating.

Creating a company page is not a difficult task on Facebook. You will be able to create a page that is company or business specific. Once your profile has been created, you will then need to consistently post unique original content that pertains to the services you provide.

This will allow visitors to learn more about what it is you do, and what you can do for them. However, simply creating a company profile will not be enough. You will need to update this profile with information on a regular basis. You will also need to engage your customers by responding to comments, and talk about things that interest others.

2.)    Use the free demographic tools available to target your market.

Targeting your audience can be done quite effectively using the tools that are provided for free. You can choose a specific age group, male or female, married or single, in college, career minded, or any other demographic combination to find that perfect audience and reach them through Facebook ad’s to like your page.

3.)    Make friends, share and answer concerns

Once you have setup a business page and found your audience, you will need to work on the message content you would like to convey. Once you have created your message, you can then begin engaging, sharing, and help others with concerns they may have. You will find that this is a very effective way to market your small business, and most important – it’s free.

Although these techniques do work, they will take time on the part of the business owner and employee. It will take time to create, develop, and implement. Once that part of the work is done, it’s a matter of gathering potential  followers and customers. Marketing on Facebook will not be difficult; it will simply take time and a sound strategy.