WHAT IS BRANDING?

DID YOU KNOW?!

eMARKETING

 Let us first start with the basics ,what does eMarketing mean,

What Is eMarketing

By its very definition eMarketing is a range of methodologies that are used to sell goods and services both on and off line.  More recently, however, eMarketing has become thought of as ‘eMail marketing’ (a common misconception). 

So what is the difference between eMarketing and Online Marketing?

In reality there is not much difference, both embrace the same methodologies. Primarily eMarketing takes the principals of traditional marketing and translates this to the online world. One key benefit being that the nature of ‘online’ removes the geographic boundaries that limit traditional media marketing.

eMarketing (or Online Marketing) can take many forms, and continues to develop with new innovations all the time, the most common methodolgies include;

PPC (Pay Per Click Advertising)
Affiliate Marketing
Search Engine Optimisation
CPM - Display Advertising
Social Media Advertising
eMail Marketing

In business today, eMarketing (or online advertising as it is often referred to) have become an essential  part of most companies online marketing mix.  Year on year companies are allocating increasingly high resources to advertising and marketing online and this is hardly surprising as the shift from offline to online continues to grow.

 This  has created a shift from traditional marketing to eMarketing and this is set to continue in the years to come.